Privacy Policy – MAGNA-TILES
Effective Date: June 10, 2025
Last Updated: June 10, 2025
1. Introduction
MAGNA-TILES® (“we”, “us”, “our”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit (the “Site”) or use our services. It also outlines your privacy rights and how the law protects you.
This policy applies to all users, including those in the European Economic Area (EEA), the United Kingdom (UK), California, and other jurisdictions with privacy regulations.
2. Information We Collect
A. Information You Provide Directly
We collect the personal information you voluntarily provide when you:
- Create an account or place an order
- Subscribe to emails or SMS (via Klaviyo)
- Submit a review or user-generated content (via Bazaarvoice)
- Contact customer support (via Gorgias)
This may include:
- Full name
- Email address
- Phone number
- Billing and shipping address
- Payment details (processed securely via Shopify Payments)
- Communication preferences
- Any content you share with us (e.g., reviews, photos)
B. Information Collected Automatically
When you browse the Site, we automatically collect:
- IP address and device/browser type
- Cookies and usage data
- Shopping and behavioral data (via Shopify, GA4, Clarity, Behold)
- Session recordings and heatmaps (via Microsoft Clarity)
- *Source: Circana/Retail Tracking Service/Jan-Dec 2024/USD.
C. Information from Third Parties
We may receive information from:
- Advertising and analytics partners (Google, Meta/Facebook, TikTok, YouTube)
- Shipping and tax integrations (UPS, Avalara)
- Customer feedback platforms (Bazaarvoice)
3. How We Use Your Information
We use your data to:
- Fulfill orders and provide customer support
- Manage your account and preferences
- Send transactional or marketing communications (via Klaviyo)
- Display customer reviews and UGC (via Bazaarvoice)
- Analyze and optimize site performance (via GA4, Clarity)
- Personalize marketing and retargeting ads (via Meta, Google, TikTok)
- Provide accessible browsing (via AccessiBe)
- Manage cookie consent and preferences (via OneTrust)
- Comply with legal and regulatory obligations
Legal Bases (GDPR):
- Performance of a contract (e.g., order fulfillment)
- Consent (e.g., marketing, cookies)
- Legitimate interest (e.g., fraud prevention, analytics)
- Legal obligation
4. Sharing Your Information
We may share your information with:
- Service Providers: Shopify, Klaviyo, Gorgias, AccessiBe, Bazaarvoice, Avalara, UPS, etc.
- Advertising & Analytics: Google, Meta, TikTok, Microsoft Clarity
- Legal and Regulatory Authorities: Where required by law, regulation, or legal process
We do not sell your personal information.
All third parties are required to respect the confidentiality of your personal data and comply with applicable data protection laws.
5. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Enable key site functions and shopping cart
- Remember preferences
- Analyze performance and usage
- Track marketing and ad performance
Your cookie preferences are managed through our Cookie Consent Tool (OneTrust). For full details, please review our Cookie Policy.
Legal Basis for EU/UK Users: Consent (via OneTrust CMP)
Do Not Track & Global Privacy Control Signals: We honor browser-based opt-out preferences where applicable.
6. Your Rights and Choices
Depending on your jurisdiction, you have the following rights:
For EEA/UK Users (GDPR):
- Access your data
- Correct or erase data (“right to be forgotten”)
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
- File a complaint with your Data Protection Authority
For California Residents (CCPA/CPRA):
- Know what personal info is collected, shared, or sold
- Request deletion or correction of personal data
- Opt out of sale or sharing of personal information
- Limit use of sensitive personal information
- Non-discrimination for exercising your rights
To exercise your rights or make a privacy request, email us.
7. Data Security
We implement technical and organizational measures to secure your data, including:
- SSL encryption for data in transit
- Secure payment processing (Shopify Payments)
- Access controls and data minimization
- Regular audits and monitoring
8. Data Retention
We retain personal data only as long as necessary for:
- Fulfillment of the purposes described in this policy
- Legal and tax obligations
- Dispute resolution or contractual enforcement
You may request earlier deletion by contacting us.
9. Children’s Privacy
This site is not intended for children under the age of 13 (or 16 in the EEA/UK). We do not knowingly collect or process data from minors. If we learn that we have done so unintentionally, we will delete such data promptly.
10. International Data Transfers
Your data may be transferred to and processed in countries outside your country of residence (e.g., Shopify servers in the USA and Canada). Where applicable, we rely on:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions
- Other lawful safeguards
11. Accessibility
We are committed to making our website and privacy disclosures accessible to all users, including those with disabilities. We use AccessiBe and other tools to ensure compliance with WCAG and ADA standards. If you need this Privacy Policy in an alternative format, please contact us.
12. Changes to This Privacy Policy
We may update this policy from time to time. When we do, we will revise the “Last Updated” date at the top and, where required, notify users of material changes.
13. Contact Us
If you have questions about this policy or your personal data, contact us:
Cookie List
A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
| Cookie Subgroup | Cookies | Cookies used |
|---|---|---|
| www.magnatiles.com | OptanonAlertBoxClosed , OptanonConsent | First Party |
| magnatiles.com | shopify_pay_redirect , _orig_referrer , _tracking_consent | First Party |
| pay.shopify.com | _pay_session | Third Party |
| hcaptcha.com | __cf_bm | Third Party |
Sale of Personal Data
Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link.
If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.
- Targeting CookiesThese cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
- Performance CookiesThese cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
| Cookie Subgroup | Cookies | Cookies used |
|---|---|---|
| com | _fbp , _shopify_y | First Party |
| magnatiles.com | __kla_id , _shopify_s , _landing_page | First Party |
| youtube.com | VISITOR_PRIVACY_METADATA, __Secure-xxxxxxx, VISITOR_INFO1_LIVE, YSC | Third Party |
| static-tracking.klaviyo.com | __kla_id | Third Party |